Vans
Vans was founded in 1966 by the Van Doren family and has stood for authenticity in youth lifestyle, music and action sports since day 1. Also from that day they sell deck shoes, which are now known as Authentic.
In 1975, the Vans #95, known today as the Era was designed by Tony Alva and Stacy Peralta. With a padded collar and different color combinations the Era became the shoe of choice for a generation of skateboarders. In 1979, Vans introduced the #44 shoe, and with the help of skateboarders and BMX riders the Vans Slip-On became all the rage in Southern California.